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Nestlé Waters owns and operates roughly 67 different brands of bottled water globally. These 67 different bottled water brands are classified into 3 different water categories by Nestlé: natural mineral water, spring water, and prepared water. Who knew that water could take on so many different forms and names!
Owning a third of the market share in the U.S., Nestlé has recently launched their newest bottled water brand, Resource, which is being aimed primarily at “a woman who is a little more on the trendy side and higher-income side, and the bull’s-eye is 35 years old,” Larry Cooper, group marketing manager for Resource, told the NY Times.
Basically, they’re looking to break into the “premium level” of bottled water, and this is their first non-carbonated and non-effervescent attempt at that. Again, who knew one of the world’s most important natural resources had so many different forms!
Which brings us to that humanrobot you see in the video above, Nestlé CEO Peter Brabeck. He believes our greatest natural resource is a commodity, and not a right. Well of course he does, because his yearly bonus is tied to that “commodity” being put in plastic bottles and trucked around the world to basically become one of the most awful humanrobot contributors to pollution and wastefulness.
Use tap water, it’s free, and it doesn’t hurt the earth—and use a Brita if your tap water isn’t quite trustworthy. Unless of course you wanna be a trendy humanrobot, then by all means be wasteful and treat a human right like a humanrobot commodity…
keeping the gears oiled is a new column centered around the health and well-being of humanrobots and what they put in themselves.
the better question is “when did water need to be classified as organic?”
probably when corporations started bottling a naturally occurring thing, putting chemicals in it, and making a shit ton of money off of a natural resource [Nestle is the world’s largest bottled water producer and they had $9.5billion in sales last year]. but there are other, actual ways humans can consume water, like from a tap for starters.
yet the English company Illanllyr seems to think they can capitalize on wrongly classifying water as organic, because as we know, water contains no carbon (which is what would make something organic). so now humanrobots are in such need of fuel that we need to market the most essential beverage as ‘organic.’ i’ll take mine from the tap, thank you very much.