Nestlé Waters owns and operates roughly 67 different brands of bottled water globally. These 67 different bottled water brands are classified into 3 different water categories by Nestlé: natural mineral water, spring water, and prepared water. Who knew that water could take on so many different forms and names!
Owning a third of the market share in the U.S., Nestlé has recently launched their newest bottled water brand, Resource, which is being aimed primarily at “a woman who is a little more on the trendy side and higher-income side, and the bull’s-eye is 35 years old,” Larry Cooper, group marketing manager for Resource, told the NY Times.
Basically, they’re looking to break into the “premium level” of bottled water, and this is their first non-carbonated and non-effervescent attempt at that. Again, who knew one of the world’s most important natural resources had so many different forms!
Which brings us to that humanrobot you see in the video above, Nestlé CEO Peter Brabeck. He believes our greatest natural resource is a commodity, and not a right. Well of course he does, because his yearly bonus is tied to that “commodity” being put in plastic bottles and trucked around the world to basically become one of the most awful humanrobot contributors to pollution and wastefulness.
Use tap water, it’s free, and it doesn’t hurt the earth—and use a Brita if your tap water isn’t quite trustworthy. Unless of course you wanna be a trendy humanrobot, then by all means be wasteful and treat a human right like a humanrobot commodity…